With graduation rapidly approaching, many College of Charleston students are looking to begin - or advance in - their careers. Fortunately, recent population growth and new business development has led to increased employment opportunities in various employment sectors. In fact, one particular industry has experienced such significant growth, that is struggling to find enough talent within the local pool to meet current demand.
“The technology community in Charleston ... has grown at a rate well above the national average,” says Ernest Andrade, executive director of the Charleston Digital Corridor Foundation - in an interview with The Post and Courier. “When you’re growing above the national average, not all of your systems are going to be in sync. Some are going to have to catch up, and education and workforce development are two big things we’re working very aggressively to get caught up on.”
Although some of the qualifications being sought require specialized training, such as a computer science degree, many prominent Charleston tech companies are seeking to fill positions at all levels. Some of these companies are addressing this talent shortage by offering training programs for under-qualified new hires. These programs present unique opportunities for recent graduates who are looking to get a foothold in the tech industry, as does the Digital Marketing and Social Media Certificate, offered through the CofC’s JobBridge program. The JobBridge certificate program was designed to help students and small business owners to gain an understanding of the digital marketing field, and help them to plan their own brand identity and marketing strategies. However, the course also provides students with a basic foundation in many sought-after skills - including Search Engine Optimization and Google Analytics - along with the opportunity to network with local tech industry experts. Several of the course instructors have built careers in the industry despite a lack of formal education in technology, and may be able to provide students with insights as to how they might “break-in” to this burgeoning field.
To learn more about hiring trends in the Charleston tech industry, please see the article recently published by The Post and Courier.
For more information about the Digital Marketing and Social Media certificate program offered at the CofC, please see the JobBridge website.