This post was originally published in March, 2016.
Ashley Caldwell will once again be serving as an instructor for the SPS’ popular Digital Marketing and Social Media workshop. This program consists of a series of entry-level seminars designed to help small business owners learn about digital marketing strategies, and inspire them to incorporates these practices into their marketing plans.
As a freshman at the University of Colorado, Ashley Caldwell was among a cohort of college students who were embracing new forms of online interaction, such as MySpace and the then newly-released Facebook. These emerging social platforms quickly became part of Caldwell’s everyday life, as would soon become the case for much of mainstream culture, and the Communications major began to see untapped possibilities for this new form of media.
Although it had been largely overlooked in the course content, Caldwell chose social networking as the topic for her capstone project in a senior-year “New Media” course, focusing on Facebook’s potential business applications - a relatively new concept at the time. “It was practically unheard of for a business to be thinking about using social networking,” explains Caldwell, “but seeing the human to human connection really sparked my interest.” It was this spark that would inspire Caldwell to develop her first social networking campaign, and lead her on the path toward becoming Charleston's go-to social media expert.