On November 18th, the School of Professional Studies will be offering "Authentic Leadership + Personal Branding," the final session in the 2016 Next Level Leadership Series. Spaces are still available for this hands-on workshop; to register please visit our registration page, or see the Next Level Leadership website for additional information.
The term “personal branding” has been used to describe the process of marketing oneself and one’s career, in the same manner that one might promote a brand. Personal branding has become particularly important in the 21st century, as professional and social networking demands that individuals “package” themselves and build a cohesive and engaging online presence. “In today’s world, its important to develop your own brand: who you are, what you’re good at,” says leadership coach Amy Caffee. “There are opportunities
available, but you aren’t physically there; your impression will be based
on your digital presence.”